ACCOUNTANTS · BOOKKEEPERS
Is your practice losing clients
you never knew you'd lost?
Book your free Invisible Clients Review and find out exactly where your
front-end is letting you down — and what it's costing you.
No pitch · No pressure · No obligation · Written report sent after
No pitch · No pressure · No obligation
Written report sent after
SOUND FAMILIAR?
Your practice is brilliant.
Your front end doesn't reflect that yet.
Your practice is brilliant. Your front end doesn't reflect that yet.
Clients you never knew you'd lost
Someone searched for an accountant in your area last week. They found you. They filled in your contact form. Then nothing happened fast enough — so they called someone else. You never knew they existed.
Reviews that don't reflect your reputation
You've got clients who've been with you for years. Loyal. Happy. They'd recommend you to anyone. But your Google profile shows 14 reviews. The practice down the road has 91. That gap is costing you visibility every day.
Enquiries that go cold overnight
Most people research accountants outside office hours. They visit your website at 9pm, look for a way to get in touch, find a contact form — and move on. There's nothing to capture them until Monday morning.
Existing clients who drift away quietly
No touchpoints between annual returns. No check-ins. No reason to stay other than inertia. By the time they leave you're the last to know — and the first to wonder why.
None of this is about the quality of your work.
It never was. It's about the systems around it.
Clients you never knew you'd lost
Someone searched for an accountant in your area last week. They found you. They filled in your contact form. Then nothing happened fast enough — so they called someone else. You never knew they existed.
Reviews don't reflect your reputation
You've got clients who've been with you for years. Loyal. Happy. They'd recommend you to anyone. But your Google profile shows 14 reviews. The practice down the road has 91. That gap is costing you visibility every day.
Enquiries that go cold overnight
Most people research accountants outside office hours. They visit your website at 9pm, look for a way to get in touch, find a contact form — and move on. There's nothing to capture them until Monday morning.
Existing clients who drift away quietly
No touchpoints between annual returns. No check-ins. No reason to stay other than inertia. By the time they leave you're the last to know — and the first to wonder why.
None of this is about the quality of your work. It never was. It's about the systems around it.
LOST REVENUE CALCULATOR
What is your practice actually losing?
Adjust the sliders to reflect your practice.
See the real cost of a broken front end — in pounds, right now.
Adjust the sliders to reflect your practice. See the real cost of a broken front end — in pounds, right now.
Start here
Average value of one client per year
£
Per month — estimate:
Leads lost to a local competitor
Enquiries who chose someone else over you
3
Per month — estimate:
Enquiries waiting 24+ hours for a response
Leads that went cold before you got back to them
4
Per month — estimate:
Enquiries that ghosted you
Initial contact made — then silence, no booking
2
Per month — estimate:
Out-of-hours enquiries with no response system
Emails or calls after 5pm or weekends that went cold
3
Per month — estimate:
Warm referrals that never converted
Recommended to you but never followed through to booking
2
Your estimated lost revenue
Based on your inputs — here's what a broken front end is costing your practice.
Lost per year
£134,400
in potential recurring client fees
Per month
£11,200
Per week
£2,585
Per day
£368
Clients lost/mo
14
Breakdown by cause
Lost to competitors £28,800
Slow response £38,400
Ghosted enquiries £19,200
Out-of-hours misses £28,800
Referrals not converted £19,200
Those numbers add up faster than most people expect. Every one of those clients was real — they just never made it through your front end. That's not a sales problem. It's a systems problem. And systems can be fixed.
The fix exists. It's not complicated.
Find out exactly where your practice is leaking clients.
The fix exists. It's not complicated. Find out exactly where your practice is leaking clients.
No pitch · No pressure · No obligation · Written report sent after
No pitch · No pressure · No obligation
Written report sent after
WHAT'S INCLUDED
What you get from the review
What you get
from the review
Twenty minutes of honest, specific, actionable insight — from someone who
genuinely understands both the technology and the finance world.
Twenty minutes of honest, specific, actionable insight — from someone who genuinely understands both the technology and the finance world.
01
Your Google visibility — honestly
You'll see exactly how you appear when a potential client searches for an accountant in your area — and how you compare to your nearest competitors. Most practices are shocked by the gap.
02
Your enquiry process — tested
We test your contact form, your response time and your out-of-hours capability as if we're a potential client. You'll find out what actually happens when someone reaches out — not what you think happens.
01
Your Google visibility — honestly
You'll see exactly how you appear when a potential client searches for an accountant in your area — and how you compare to your nearest competitors. Most practices are shocked by the gap.
02
Your enquiry process — tested
We test your contact form, your response time and your out-of-hours capability as if we're a potential client. You'll find out what actually happens when someone reaches out — not what you think happens.
03
Where clients are slipping away
A prioritised list of the exact points where potential clients are choosing someone else — and what it's costing you in real terms. Not vague advice. Specific findings.
04
Three things you can fix immediately
Every review report ends with three specific recommendations you can act on whether you work with AccruTech or not. No obligation. Just genuinely useful.
05
A written report after the review call
Everything documented and sent to you. Something you can refer back to, share with a business partner, or use as a roadmap — regardless of what you decide next.
03
Where clients are slipping away
A prioritised list of the exact points where potential clients are choosing someone else — and what it's costing you in real terms. Not vague advice. Specific findings.
04
Three things you can fix immediately
Every review report ends with three specific, actionable recommendations you can act on whether you work with AccruTech or not. No obligation. Just genuinely useful.
05
A written report after the review call
Everything documented and sent to you. Something you can refer back to, share with a business partner, or use as a roadmap — regardless of what you decide next.
Ready to find out?
20 minutes. No pitch.
Just an honest picture of what your practice is missing.
YOU'LL WALK AWAY WITH
The truth about your front end.
Your real Google review position
Not just your count — how it compares to who's actually winning the clients you could be getting. With specific numbers.
What a potential client actually experiences
Including what happens at 9pm in the evening when they're stressed about their accounts and try to contact you.
The pound value of what you could be losing
A realistic estimate of what the gaps in your front end are costing in annual recurring fees. Most practices find this number uncomfortable.
A clear priority order for fixing it
So if you decide to act yourself you know exactly where to start — highest impact first.
A conversation with someone who genuinely understands your world
Not a generic marketing agency. Not a web designer. Someone with 30 years in enterprise technology who built AccruTech specifically for practices like yours.
"You'll leave knowing more about your practice's front end than you ever have
— whether you work with AccruTech afterwards is entirely your decision."
"You'll leave knowing more about your practice's front end than you ever have — whether you work with AccruTech afterwards is entirely your decision."
KARL SANDLAND - FOUNDER, ACCRUTECH
Sound like something your practice needs?
WHO CONDUCTS THE REVIEW?
WHO CONDUCTS THE REVIEW?
Karl Sandland.
Founder, AccruTech.
30 years in software and technology. Fintech. Enterprise. Platforms handling BACS, SWIFT and Faster Payments. Delivery for CERN, ITV and the Ministry of Justice. Senior leadership team at AccessPay and Shield Safety.
Built AccruTech specifically because small accountancy practices deserve a front end that reflects how good they actually are.
30 years in technology
C-suite experience
GHL Specialist
Accredited Coach
Accredited Customer Experience Specialist